What I do

  • Copywriting

    I can turn my hand to most writing tasks, but you’ll usually find me working on advertising campaigns, website copy, packaging text, brochures, reports and blog posts, to name but a few.

  • Tone of voice

    I’ll adapt to any tone of voice and I can also create one for you. My favourite style of copy is warm, human, lively and engaging. I don’t believe that businesses have to sound formal or use jargon to appear professional or prove their expertise.

  • Proofreading and editing

    I’ve got an eagle eye and I’m not afraid to use it. Some copywriters don’t enjoy reading and editing others’ work, but I really do. I’ll take into account your subject, audience and tone, and only make corrections and suggestions that work for your specific project.

  • Social media

    I can write dynamic and engaging posts for any platform. I’ve previously worked on socials for everything from luxury villas to insurance.

  • Naming

    I’ve named products, services, initiatives and more. It’s a collaborative process and I’ll usually start by presenting a big pile of names before getting your feedback and offering more options until we find the perfect one.

  • Brainstorming

    Need to bounce ideas off someone? Here I am. You can book me for as many hours as you like and we’ll collaborate in whatever way works for you.